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In the press

Small Sydney Start-up, Match My Makeup, Conquering the Billion Dollar Global Beauty Technology Market.

In a remarkable journey from a rejected prototype to a global player, a small Sydney-based start-up named Match My Makeup, led by visionary entrepreneur Victoria Ha, is making waves in the beauty technology sector.

In the press

Victoria Ha on ContenderCast with Justin Honaman

Retailer Partnerships

Beauty of Joseon Partners with Match My Makeup for Its First-Ever Colour Cosmetics Launch

Retailer Partnerships

Kmart Australia Teams Up with Match My Makeup for Seamless Omnichannel Shade Matching Experience

Kmart Australia is making beauty shopping smarter, easier, and more personalized by partnering with Match My Makeup, the world’s most accurate shade matching platform for foundation, lipstick, and blush.

Retailer Partnerships

Dermablend Partners with Match My Makeup to Deliver Precision Foundation Shade Matching

Retailer Partnerships

Jane Iredale Partners with Match My Makeup for Clean, Confident, Personalised Shade Matching

Retailer Partnerships

What Does Ariana Grande Have in Common with Match My Makeup?

Ariana Grande's r.e.m. beauty, just launched the Match My Makeup shade finder.

Retailer Partnerships

Beyond Labels: How KimChi Chic Beauty and Match My Makeup Are Making Shade Matching Truly Inclusive

Retailer Partnerships

Match My Makeup Partners with David Jones to Power Shade Finder and Virtual Try-On for Australian Shoppers

Retailer Partnerships

U Beauty Partners with Match My Makeup for a Scientific Approach to Shade Matching

U Beauty, the results-driven skincare-meets-makeup brand founded on cutting-edge science and clean innovation, has partnered with Match My Makeup to deliver personalised foundation shade matching backed by real data and skin tone analysis.