How many times have you read about a great foundation in a magazine, jumped online only to discover that you have no idea what color you are because the color swatches and descriptions are so vague?
Or perhaps you went to the department store to be sure and still came home with the wrong color because of the lighting in the store? Chances are, you also came home with a bunch of products you didn't need because you could not say no to the sales girl who was being so nice to you?
After going through the above scenario again and again every time we heard of a new or great foundation we wanted to try, we thought to ourselves, "If I already know my exact color with Giorgio Armani, wouldn't it be great if there was a tool somewhere that would tell me the exact color equivalent to every other foundation on the market?" We went online to search for a site that would help us and surprisingly discovered there are no sites at the time that did what we needed.
So this lead to the birth of the Match My Makeup website. How hard could it be to match foundation right?Little did we know, what started as a simple idea grew into a full blown production where each little obstacle we came across led us to seeking answers and help from professionals and experts dealing in the field of the science, physics and mathematics of color.
In the process of matching, we have acquired a color reading machine that breaks down every foundation color to its elements, worked with color analysts to help us understand the readings on the machine, mathematicians to help find an equation to group the color readings and scientists to help explain how to match liquids to powders. Phew! That was only the beginning!
To make sure all these experts were doing the right thing, we then set about manually testing every match to see if it is correct. In addition, we had to make sure the colors matched under different lightings so we got ourselves a professional light box that simulated different light conditions, daylight, office light, fluorescent light and candle light.
So this website has been the result of a lot of sleepless nights, raw skin (from rubbing foundation on and off) and ruined carpets (from spilling foundation). Hope you all get as much out of it as we have. It will be constantly updated and please feel free to let us know of any suggestions that we can do to improve the site.
Dr Van Park
Cosmetic Physician and Co-Founder of MatchMyMakeup.com
Van has been in the cosmetic aesthetic environment for over 12 years and is hailed as one of Sydney's most highly regarded physicians in this field. Her passion to make all things beautiful has landed her on the pages of Vogue, Instyle, Madison and countless newspapers and TV appearances.
When she's not busy travelling the globe giving lectures or working at her practice at Double Bay, you can find her perusing the makeup aisles in the department stores and pharmacies scouting for the latest cult beauty products.
IT/Lawyer and Co-Founder of Matchmymakeup.com
Victoria started her career in IT before venturing into Law. Fast forward 6 years, she found herself living and working in the Silicon Valley with access to an abundance of Makeup and beauty products - heaven!
A self-confessed beauty junkie, she leaves no product 'un-tested' and no beauty store without a purchase. She credits herself as the person who helped pull America through the GFC.
I'm 31 and now living in Sydney Australia. I've been described as a pessimist by my sister Van (who is the eternal optimist), but I like to think that I'm a realist. I'm annoyingly superstitious, obsessed with anything salted caramel (but especially the ice-cream from Bi-Rite in SF) and rice pudding (from Rice to Riches in NYC), and love to play Starcraft in my spare time.
When I'm stressed, you can find me perusing the aisles of a grocery store and Target. I can spend hours reading the back labels of groceries and checking out the 'new' Febreeze Antimicrobial refresher spray or the 'improved formula' Chobani Greek yoghurt. I'm a marketer's dream and a sucker for any 'New' product whether it be toilet cleaner or cheese.
Match My Makeup (MMM) started during a really tough time in my life when retail therapy and Sephora were my only 2 loves. Having been the victim of bullying and harassment at work, my self-esteem was pretty low and I needed an instant pick-me up which for me, entails online makeup shopping in the wee hours of the morning while watching Bazaar Foods with Andrew Zimmern on the Travel Channel and Skyping Van. Our conversations were so random and with Van being an expectant first-time mom, she would share hilarious stories of her weird and wonderful awkward body changes. At the end of every conversation however, would be about a new makeup product that we wanted to try or that we've heard about from friends. Tonight's product was Makeup For Ever's new HD Foundation and unbeknownst to us, this would be the conversation that would define a big part of our future. "Vi, just get me the shade that you think I am. I'm a Bobbi Brown Sand so just find the equivalent color." I logged online and saw the shade descriptions (110, 140, 150...) What on earth did these numbers mean? A few days later when my little package arrived, I excitedly ripped it open and put my foundation on only to see a severely sun-burnt version of myself staring back at me. I opened Van's one up and knew instantly that she would nothing less than an oompa loompa!
The light-bulb moment for MMM came during a subsequent late night conversation laughing about how misguided our color selections for the foundations were. My nights soon became less expensive and more productive as we began to lay down the building blocks that is now MMM.
We've since made it our mission to solve the online makeup-purchasing conundrum so that you too could hopefully avoid all the expensive and time consuming mishaps that Van and I have been through ordering our makeup online.
Send me an email if you have site suggestions, want us to match any product range or if you just want to chat!
Known widely as the most influential makeup artist working in Australia today, Rae Morris can also boast the titles of best selling author, L'Oréal Paris Makeup Director and four times Australian Makeup Artist of the Year.
Some of Rae's high profile clients include Cate Blanchett, Jessica Biel, Pink, Hugh Jackman, and top models Miranda Kerr and Catherine McNeil to name only a few.
Collaborating with some of the world's leading photographers including Daniela Federici, Justin Cooper, Philippe Cometti, Sarah Silver and Jason Capobianco, Rae has worked on editorial covers, fashion and beauty spreads in magazines including Vogue, Harper's Bazaar, Marie Claire, Rolling Stone and In Style. Advertising clients who seek out Rae's work include Max Factor, Bobbi Brown, Coca Cola, Adidas, Nokia and Ella Baché.
Make-up Director for L'Oréal Paris since 2003, Rae has worked with the country's key fashion houses and directed makeup for many Australian Fashion Week shows. In 2008 she decided to draw on her teaching background to pass on knowledge and techniques in her first book Makeup: The Ultimate Guide. After worldwide success a second book, Beautiful Eyes: The Ultimate Eye Makeup Guide soon followed.
Rae's 3rd book, Express Makeup, was released in October 2010 and rapidly climbed to the top of the best sellers list making Rae the most popular Health & Beauty author in Australia. With Rae books now in over 8 languages and being used as the curriculum text for makeup academies around the world, Rae embarked on her 4th book, Timeless Makeup, with a focus on makeup for over 30's.
Rae currently splits her time between Sydney and New York.
Rachel Elizabeth has been working in makeup for over 9 years. Throughout that time she's worked as a certified artist for M.A.C in store, at Australian Fashion Week and a wide range of other fashion and PR jobs. She's also enjoyed working on high profile theatre productions such as The Producers and The Paris Opera Ballet.
As much as she loved the fashion and theatre worlds, Rachel always found weddings particularly fulfilling and rewarding. She believes every woman deserves the opportunity to look and feel their best on this very important day.